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Better Than Prompts: How to Build AI Assistants for Your Agency
With Andy Crestodina
Watch the replay below
As agencies explore the potential of generative AI, many quickly discover the limitations of using simple prompts. While helpful, prompts alone fall short when tackling complex or repeatable work agencies run every day... work that demands nuance, consistency, and context.
Enter AI assistants: tailored tools that combine memory, instructions, and your own data to function less like reactive bots and more like expert team members. Custom GPTs, Claude Projects, Gemini Gems... they all enable agencies to streamline workflows, enhance quality, and drive scalable results.
In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will guide you through how to build two practical types of AI assistants:
The Process Assistant: Runs a series of prompts in sequence like a program
The Advisor Assistant: Which provides advice on a range of role-specific topics
Learn how to build smarter tools, not just better prompts, and turn AI into agency infrastructure that scales.
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