FOR AGENCY OWNERS SCALING $1M–$5M+

Selling AI: Monetize Your Agency’s AI Investment

The 4-step framework for packaging, pricing, and selling AI retainers to your clients

With Dale Bertrand

Founder of Fire&Spark

What You’ll Walk Away With

A Clear AI Offer You Can Sell

Learn how to package your AI work into a client-ready offer.

A Smarter Way To Price AI Pilots

See how to price a 30-day AI pilot based on outcomes, not hours.

A Path From Pilot To Monthly Retainer

You’ll see how AI training, workflow builds, and strategy can lead to recurring revenue.

Meet Our Guest

Dale Bertrand

Fire&Spark Founder

Dale Bertrand is a marketer and the founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his graduate work in artificial intelligence at Brown University’s Laboratory for Engineering Man/Machine Systems.

At Fire&Spark, Dale deployed AI technology to make operational improvements. Now, he consults with marketers and businesses to help them integrate AI into their strategies and develop new capabilities.

He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and computer engineering. Dale worked on a team of engineers who designed and built a 5,832-processor supercomputer for the NSA.

Dale was an Entrepreneur in Residence at the Harvard Alumni Entrepreneurship Program, and he speaks at marketing conferences such as SXSW, AI Summit West, Content Tech and the MIT Enterprise Forum.